Why Is Website Ranking Important?
In a brick-and-mortar business, the location or position is one of the critical factors determining success. The same thing applies to the online world. The most crucial factor determining whether people see your online store is ranking.
Your business can rise or fall depending on your position on the search results pages.
Are you wondering how website ranking is important to your business? Here is what you get to benefit from when you have your website ranking at the top of the results pages:
You operate at a reduced cost.
Paying for Ads is another alternative when you aren’t showing up at the top of the results pages. While the Ad costs might seem low, they quickly add up, especially when many people click on the Ads.
You don’t’ have to buy Ad space when you invest in search engine optimization, and your website ranks high on the results pages. This means that you operate your business at a much lower cost.
You increase your business authenticity.
Research studies show that web visitors have the impression that the websites ranking at the top positions for their search terms are the most authentic and reliable in the industry.
This means that when you invest in increasing your search engine result placement, you significantly increase the authenticity of your business.
You get more traffic.
It goes without saying that when your website is at the top, you are visible to more people, hence you get more clicks.
With the first raking position receiving 42.25% of all click-through traffic, when you optimize your website for your target keyword, you get to drive almost half of the searchers to your website.
The more people that visit your website, the more money you stand to make as you can monetize them in a variety of ways.
You elevate your brand.
People are always searching for news and items related to your services or products. When you have a good SEO strategy, more people find your website, becoming the go-to resource for information in your area of expertise. As you can guess, this plays a vital role in elevating your brand.
To make your website even better, invest in a good user experience. This means that your visitors should easily find what they are looking for and have an easy time consuming the content.
As you are creating the content, be cautious of the words you choose. Remember that SEO is no longer a siloed channel. For your brand to stand out, you have to integrate SEO and PR to achieve the desired results.
You have a higher return on investment.
When you do SEO the right way, you only need to make several tweaks a year, and the content will continue bringing in qualified traffic with little effort from your end.
This means your content will continue making you money even when you aren’t doing much.
This is the exact opposite of buying Ads. For you to bring traffic with Ads, you have to pay for the keywords, so the return on investment isn’t as high as the one you get from SEO.
While SEO has a higher return on investment, you should note that you must invest in good quality content, often involving personal research. If you do what everyone is doing and use rehashed content, you will have a hard time getting to the top pages, let alone maintaining your position there.
Parting shot
With the many benefits of ranking high in the search results, it’s a no-brainer that you should invest highly in SEO. As mentioned above, you can’t compete in SEO with regular content that everyone else uses—you need to stand out and create top-quality content. Sometimes, this might include independent studies.